After increase of internet users in recent past, communication by way of digital marketing is increasing very fast all across the globe. As almost everyone is now using at least smartphone and internet, a lot of online based industries are growing and expanding substantially.
To understand the uses of learning Digital Marketing, lets discuss in details:
Generally Used Terms in Digital Marketing
What is Digital Marketing
Digital marketing is a new form of marketing to connect the buyers to promote your Brand, products or services for converting them to potential customers. Digital Marketing require internet and digital technologies to market your Brand, products or services on digital platforms. This is also known as online marketing.
What are Digital Technologies?
Electronic devices such as Laptop, computer and smartphones are known as Digital technologies
What is Digital Platform
A platform where you can market your Products, brands or services using Digital technologies is called Digital Platform.
What are different Digital Platforms
Social media (Facebook, Instagram, LinkedIn, what’s app, etc), SEO (Google search Engine, YouTube) E-mail, and mobile apps are known as Digital platform.
Why is digital marketing important?
Whether it is conventual inbound marketing or any other method marketing, all are Important, however, after lockdown in Corona, digital marketing has overpowered all other marketing methods because of increase in internet users and presence of people on various digital channels.
There are many digital marketing methods from social media to text messaging, in order to communicate with your specific target audience, which are cost-effective and time effective. With Digital Marketing help, even small business companies are able to afford the cost involved.
When all Digital Marketing Techniques are used together, it drives traffic, raise awareness and convert leads into long term clients.
The goal of digital marketing is to assist firms in reaching out to potential clients via the internet.
Digital marketing tactics includes the following:
- SMM – Social Media Marketing
- Marketing with Client
- Search Engine Optimisation
- Website designing
- Marketing Via E-mail
Top Ten Uses of Learning Digital Marketing
It is Valuable & Power full Skill
Digital Marketing is expanding very fast for promotion of your Brands, Services and Products. Whether it is small company or big origination, everyone is looking for promotion of their business via Digital Marketing.
If someone has completed Digital Marketing course and has mastered the skills, he has a technical skill with him and in this era of technology, person with technical skills is preferred in the market. The person equipped with Digital Marketing skill will be in great demand in future.
24 / 7 / 365 Marketing Tool
In Demand
Digital Marketing is future of Marketing as organisations are understanding the importance of Internet and digital platforms.
Companies are aware that Digital marketing enables them to reach a larger audience for expanding their business and they can generate more revenue.
We will not be wrong if we call Digital Marketing as Pocket-friendly tool.
It is called as Pocket-Friendly tool because now a days almost every person has smart phone with them and it will not be wrong to say that most of the people are aware of the basic use of Internet and social media platforms like YouTube, Facebook, What’s App, Instagram, etc
Pay Better to Experts
It is already mentioned that there is a high demand for digital marketing expertise in the market as each and every company, whether it is too small, small, big or very big, are aware about the need of Digital Marketing. They are aware that it is their need to appoint someone for promotion of their Brand, service and Products.
Hence, they are aggressively looking for persons having knowledge of Digital Marketing to accelerate their business.
Presently Demand is more and supply is limited, hence, companies are paying good payment / salary to person having knowledge of Digital Marketing.
Conversion of Buyers into Customers will be Easier
The Audience plays an important role in Digital Marketing, that is why Digital Marketing plays important role in interacting with audience or targeted customers.
In other words, conversion of buyers into customer is easier with Digital Marketing using social media platforms like LinkedIn, Facebook, Instagram, what’s app and E-mails. No doubt, these platforms are good places to start conversation.
You have facility to target even specified customer. You can select the age group wise, qualification wise, subject wise, profession wise, their need wise or their interest wise etc. on Digital platform like Facebook.
Skill for all type of business owners
Digital Marketing is the most essential skill for business of all sizes, other than Data Analytical Skills.
If you’re starting as an entrepreneur, you need to know what’s going on, and you don’t have much choice.
Using Digital Marketing tools, one can create their own website which is totally their own and personalized platform.
In future, even if any of the platform is closed or you are not allowed to on their platform, you have your own platform to interact with your customers or buyers having interest in your products.
Digital Marketing helps in understanding about the response of your post on Facebook page by providing Post reach, media type post reach (I.e., about reach of your text, videos, images, audio and links, your Facebook page reach, Facebook page visits etc.
Can Start Freelancing
There are so many branches in Digital marketing like image creation, video creation and Text creation under the head of content creation.
Even if you are expert in 1 of the field, you can start as a freelancer for that particular field.
Suppose, one person is expert in image creation, he can work for other companies for creation of their customised advertisements and event base advertisement during festivals.
If other is expert in video creation, he can handle the video advertisements to promote the brand, service and product of that company and suppose other is expert in text creation or copywriting, he can create blogs for the company on the brands, service and products for which company want to promote.
Can Handle global business
Digital marketing is the best tool for establishing business in different locations. With Digital Marketing, you don’t need offices and marketing staff at different locations.
You even don’t require overseas marketing office and staff. You even don’t require any extra person to fly to overseas customers or to visit remote areas.
Appointing staff at remote locations or at different countries or even sending person to overseas customer is a very costly affair. You can handle your business across the globe by sitting at one place, which will help you to increase your business without spending much.
Job Roles are Diverse
Digital Marketing is a subset of Marketing and includes other specializations, which are entertaining and interesting. Following are digital marketing course, which one can specializes.
Social Media Marketing
It is targeting and reaching out to potential customers via social media platforms such as Instagram, Facebook, and Twitter.
E-mail Marketing
Building relationships with customers by making your brand more visible through information and material supplied via email.
Influencer Marketing
The practice of recommending and promoting your brand through the use of well-established and well-known specialists in an area who have a social media presence.
One of the best uses of learning digital marketing is that you can also work remotely on Digital Marketing assignments by selecting clients and projects from other countries.
Cost and time Effective
Now a days, since everyone is looking for something, which is less costly and more productive. Digital Marketing is a most preferrable and affordable solution. We have seen that Traditional Marketing is difficult for small firms as they have limited resources.
Earlier it was very difficult to handle advertisements as one has to pay separately for Newspaper advertisements, Television advertisements, Radio advertisements, for holdings, for pamphlets etc.
Even if we need to advertise in News Paper, we had to advertise in each and every newspaper, which comes out to be expensive, however, if you have one image content, you can use the same in different Digital platforms without any additional cost.
Even if someone want to invest in a paid promotion, that is also less expensive than traditional advertising. Due to less expense in advertising, profit margins are increased.
If we think of organizing a seminar by conventional method, a lot of time was spent in arrangement.
First of all, we need to search for place where we can accommodate the number of participants participating, then time to be spent for their sitting arrangement, lunch and snacks etc.
Then, think of expenses involved in arranging the auditorium, their food, tea, water, snacks and their local transportation.
Also, in such seminar, it was difficult to bring the participants to the seminar because of time and money to be spent by them.
Secondly, for different cities, separate seminar was required to attract the customers.
Imagine the time and money involved in organizing the events by conventional method.
If we have to organise the Seminar on Digital Platforms with the help of techniques learnt under Digital Marketing, one need to advertise on Digital platforms like Facebook, E-mails, LinkedIn, Instagram, what’s app etc., arrange the meeting on platforms like zoom.
In this case lot of time and money is saved for everyone as one has to attend the meeting by sitting at their home and even organiser can arrange the meeting sitting at their home.
Time and money of organiser is saved and at the same time, money and time of participants are saved.
Conclusion
Digital Marketing की वजह से लोग अपने Businesses को ऊंचाइयों तक ले जा रहे हैं।
यह Method Traditional Marketing Method की तुलना में सस्ता होने के साथ-साथ Trustworthy भी है। Business Owners इस Method का इस्तेमाल करके दुनिया के अलग-अलग देशों में बैठे लोगों को अपना Customer बना रहे हैं।
Digital Marketing को सीखने और Business में Apply करने के लिए तीन महत्वपूर्ण चीज़ों की ज़रूरत पड़ती है – Digital Marketing Knowledge, A Great Team, and a Good Internet Connection.
इन तीनो चीज़ों की मदद से एक Small Business को एक Known Brand बनाया जा सकता है।
एक बार जब कोई Business एक Brand में Convert हो जाता है तो लोगों में Trust Factor अपने आप ही बन जाता है। लोग खुद Website पर आते हैं, Products Reviews पढ़ते हैं और Products खरीदते हैं।
इन्हीं सब कारणों की वजह से Digital Marketing Industry Boom पर चल रही है और भारत जैसे देश में यह अभी भी Growing Phase में है।
तो आप भी इस Growing Industry का हिस्सा बनकर अपने Business को Grow कीजिये और अपना सपना पूरा करने के लिए ज़रूरी वो पहला कदम उठाइये।
**यदि आप भी Digital Marketing हिंदी में सीखना चाहते हैं, तो Join कीजिये Sandeep Bhansali Sir के Digital Azadi School से Free Digital Marketing Course SuNeeti.
इस Course से आपको Digital Marketing के Basics, Needs etc. के बारे में पता चलेगा और आप इस Industry से जुडी चीज़ों को जान पाएंगे।
A2 Hosting: A2 Hosting is known for its high-speed performance and excellent customer support. They provide various hosting options, including shared, VPS, and dedicated hosting, along with free site migration.
Bluehost: It is one of the most popular hosting providers, recommended by WordPress. They offer a user-friendly interface, excellent uptime, and 24/7 customer support. http://webward.pw/.